In today’s competitive business landscape, understanding and maximizing the return on investment (ROI) from customer relationship management (CRM) systems is more critical than ever. A well-implemented CRM can be a game-changer for businesses. It can offer insights into customer behavior, streamline sales processes, and enhance customer service. However, measuring the actual ROI of CRM investments […]
Category: Uncategorized
Are Sales Enablement Tools Making Leaders Lazy?
Many companies are now using sales enablement tools to help sales pros increase conversion rates and bring in more revenue. These tools automate some of the most time-consuming tasks, allowing sales teams of all sizes to spend more time on revenue-generating activities. Although sales enablement tools are designed to increase effectiveness, some business owners wonder […]
5 Cons of Salesforce’s Einstein Activity Capture (and How LinkPoint360 Can Solve Them)
When Salesforce decided to sunset its Lightning Sync product last year, the writing was on the wall. Its longtime contact and event syncing solution was supplanted by Einstein Activity Capture, a component of the Salesforce Einstein platform. By moving the functionality from an independent solution to a feature of Einstein, Salesforce nudged you a little […]